DAY JOURNAL

Perspectives on entering Australia.

Market notes and practical perspectives from DAY Concept — on entering Australia, and reaching its Asian consumer communities.

Channel Strategy23 Oct 2026

Online marketplaces in Australia in 2026: TikTok Shop, Amazon, Temu and the new retailer marketplaces, compared for baby, toy and home brands

Is TikTok Shop live in Australia, which marketplaces are gaining or losing shoppers, what Myer, Big W and Temu ask of sellers, and which marketplace to start with.

Read article →

Market Entry21 Oct 2026

Australia market entry costs: what a baby, toy or home brand really pays in year one, and where to save

2026 government fees, platform fees, staff costs and product safety penalties for consumer brands entering Australia, sorted by size, with the savings that actually matter.

Read article →

Consumer Insight19 Oct 2026

WeChat group buying in Australia: how Chinese-Australian communities really buy, and how a baby or home brand can join in

How community group buys work in Australian WeChat groups, who the organisers are, how big a group can get, the rules that still apply, and a two-week plan for a first round.

Read article →

Consumer Insight14 Oct 2026

Xiaohongshu marketing in Australia: how Chinese-Australian parents discover brands, and how a new brand gets found

Who reads Xiaohongshu (RedNote) in Australia, why it works like a search engine, what parents search for, who should post, and the disclosure rules for paid notes.

Read article →

Market EntrySix steps to Australia · 0612 Oct 2026

Local operations in Australia after launch: the numbers to watch and when to scale your brand

Step 06 of our six-step series: six numbers to check every week after launch, when stock has to arrive for the busy months, and four questions to answer before you scale.

Read article →

Channel StrategySix steps to Australia · 059 Oct 2026

Launching in Australia: which sales channels to start with, from Xiaohongshu and WeChat groups to Amazon and retail stores

Step 05 of our six-step series: how local parents find and buy a stroller, a cot or a toy, what each channel is good at and what it costs, plus a 30-day countdown to launch day.

Read article →

Channel StrategySix steps to Australia · 047 Oct 2026

3PL in Australia: what warehousing, delivery and returns really cost for strollers, cots and other bulky products

Step 04 of our six-step series: follow one boxed stroller from the port to the front door. Own warehouse or 3PL, why box size decides the delivery bill, and who pays for bulky returns.

Read article →

Consumer InsightSix steps to Australia · 035 Oct 2026

Localise your brand for Australia: positioning, pricing and bilingual messaging that local parents trust

Step 03 of our six-step series: translation is not localisation. How to reposition, reprice and rewrite a consumer brand for Australian and Chinese-Australian parents, with rewrite examples.

Read article →

RegulationSix steps to Australia · 022 Oct 2026

Australia import compliance for consumer products: a plain-English guide to cots, strollers, toys and home goods

Step 02 of our six-step series: which products have a mandatory safety standard, what a baby cot actually needs, who is responsible, and an eight-point checklist before you ship.

Read article →

Market EntrySix steps to Australia · 0130 Sept 2026

Australia market research: how to assess your market opportunity before you commit

Step 01 of our six-step series: five checks, official data, a landed-cost pricing method and a feasibility scorecard to test Australia before you commit.

Read article →

Consumer Insight30 Sept 2026

How Australian businesses can reach Asian consumers: a practical marketing guide

A practical framework to understand local Asian consumer communities, choose the channels where trust is built and test growth with a focused 30-day plan.

Read article →

Market Entry17 Sept 2026

Why Australia should be your first market — not your backup plan

A practical framework for deciding whether Australia is the right first international market, before committing to an entity, inventory or channels.

Read article →

Market Entry17 Sept 2026

Australia market entry guide for Chinese maternal & baby brands

Regulation, channels and positioning for Chinese maternal and baby brands entering Australia — and how to validate demand with local communities.

Read article →