SERVICE · CHINESE SOCIAL MEDIA MANAGEMENT
Chinese social media management in Australia
We run the Chinese-language social channels Chinese-Australian customers actually use, mainly WeChat and Xiaohongshu (RedNote), alongside your English channels. One Melbourne team plans, writes, replies and reports in both languages.
In short
Chinese-Australians use both Chinese and global apps every day, so your Chinese channels and your English channels have to tell the same story. We plan one bilingual calendar, write native Chinese content with Australian details kept exact, reply to comments and messages in Chinese, and report what brings enquiries and sales.
Where Chinese-Australians spend time each day
What our Chinese social media service includes
We can run one channel or the whole set.
Official account set-up and posts, plus group and customer-service replies in Chinese.
Xiaohongshu (RedNote)
A localised brand account and notes written around what people search. See our Xiaohongshu service for detail.
Bilingual content calendar
One plan for Chinese and English channels, timed around Australian shopping dates and Chinese festivals.
Native Chinese copywriting
Written by people who live in Australia, with standards, store names and suburbs kept exact.
Community management
Replies to comments and messages, and questions passed back to your team.
Monthly reporting
Followers, saves, messages and enquiries, with what we will change next month.
How we take over your Chinese channels
- 1
Audit
What you already have, what competitors post, and which channels your buyers use.
- 2
Set-up
Accounts, visual style and a tone of voice that matches your English brand.
- 3
Run
Weekly posting and daily replies in Chinese, with a shared calendar you can see.
- 4
Report and adjust
A monthly review of what brought messages, enquiries and sales.
What we keep consistent
- The same product facts, prices and claims in Chinese and English.
- Paid or gifted content is always disclosed, as Australian consumer law requires.
- Customer complaints are answered, not deleted, and passed to your team the same day.
Further reading and related services
Read how to localise your brand and bilingual copy for Australia and Xiaohongshu marketing in Australia.
Chinese social media management: common questions
Which Chinese social media platforms matter in Australia?
Mostly WeChat and Xiaohongshu. Many Chinese-Australians also use YouTube, Facebook and Instagram every day (Lowy Institute), so we plan both sides together.
Can you reply to customers in Chinese?
Yes. Our Melbourne team replies to comments and messages in Chinese and passes anything that needs your decision to your team.
Do you also manage our English channels?
We can, or we can work alongside your existing team so both languages tell the same story.
How quickly can you start?
After a short audit and account set-up, usually within a few weeks, depending on accounts and approvals.
How do you report results?
A monthly report on followers, saves, messages and enquiries, and what we will change next month.
Need someone to run your Chinese social channels?
Tell us which channels you have and who you want to reach. We will suggest where to start.
Talk to us →- Lowy Institute, Being Chinese in Australia 2023 (1,200 adults of Chinese heritage, fieldwork September to December 2022).
- ABC News, Chinese social media platform RedNote fuels misinformation concerns in Australian election, 20 March 2025.